Research Shows Latino Millennials are the Most Valuable Segment of TV watchers!
The Hispanic Millennial Project (HMP) is a massive five-part study co-produced by market researcher ThinkNow and ad agency Sensis found Latinos Millennials are the most valuable segment of TV watchers in the millennial generation!
The Research found some interesting facets of millennial Latinos that make them a uniquely valuable group of TV watchers.
While non-Hispanic white millennials still drive the box office, with an even third having watched a movie in a theater in the past six months, Latino millennials are right behind them, with 30 percent reporting the same. But when it comes to TV, millennial Latinos are by far the main driver of the most valuable kind of activity: watching it live.
Of all the millennial groups (White, Black, Latino, and Asian-American) studied by HMP, Latinos were the most likely to watch live television sometimes, and also as a regular habit.
